Thursday, May 05, 2005

How Relevant Is Social Networking?

Online social networking is a growing trend for finding others who share like interests, as evidenced by the keen interest Internet giants such as Google, Amazon and Yahoo! are showing. But, in today's fast paced world, where time and convenience are at a premium, how can social networking fill the bill for hobbyists as well as hobby store owners?

Consider the following exerpts from MSNBC about online social networking...

"...there is growing evidence to support claims that some social networking services (SNS for short) can be a powerful professional ally to businesses — in particular, independent entrepreneurs and smaller companies, for whom each new personal connection is a significant business building block."

"Social networks are like grease — in some cases, gasoline — for our personal business networking machines. If you aren't plugged in, you will be out-done by better-connected, hyper-networked colleagues and competitors."

These quotes from MSNBC demonstrate the changing outlook on the future of online social networking. Focus is shifting beyond the entertainment value of casual interaction and dating to include Business to Business (B2B) and Business to Customer (B2C) networking.

The next obvious step in this evolution is a social and business network where members can interact both on a personal and professional level, meeting all of their networking needs, conveniently at one central location.

DirectMatches "fills the bill." Offering Business, Sportsmen, Friendfinder, Singles, Employer, and Job Seeker Communities, DirectMatches is the FIRST online, multi-match networking service and addresses the needs of all networkers, whether business or social.

DirectMatches also offers its members the unique opportunity to build an online business at the forefront of the rising networking trend. A foreward-thinking company, blazing the path in a growing industry, DirectMatches truly provides its members with the opportunity to build a successful business that has the potential for a substantial residual income.

For more information and help getting started, login to DirectMatches, review the Orientation & Training materials under the News Center link, and contact Bill Weber, username megladon.

~Article contributed by Karen Campbell
misskkc (at) excite (dot) com